Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/02541_Field_MOEN T2.txt

Text File | 1996-04-10 | 384b | 9 lines

This is the future. It’s now. People don’t know how
to look at it. There’s a saying, “We don’t know who
discovered water, but we’re sure it wasn’t a fish.”
How would a fish know something that is so
completely environmental? The same thing can be
said of any business.

Harry Boyle, “McLuhan: Has Business Got The
Message?” Stimulus , May-June, 1967.