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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02541_Field_MOEN T2.txt
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1996-04-10
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384b
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9 lines
This is the future. It’s now. People don’t know how
to look at it. There’s a saying, “We don’t know who
discovered water, but we’re sure it wasn’t a fish.”
How would a fish know something that is so
completely environmental? The same thing can be
said of any business.
Harry Boyle, “McLuhan: Has Business Got The
Message?” Stimulus , May-June, 1967.